Pilen is a Swedish company founded in 1998 (the name Pilen is the Swedish word for "arrow"). Over the years, their name has grown with their reputation as quality city bike builders. The aesthetic is immediately noticeable, as the Pilen Lyx in particular resembles the military bikes from the World War 2 era. As their historical roots might indicate, Pilens are durable bikes built for personal use with the option of carrying cargo atop their rear racks. Pilen's offerings provide an upright riding position which increases visibility, not only for the rider to see the road, but sitting the rider up higher allows motorists to see them better, too. For those who are both pragmatic and have a vintage aesthetic, Pilen is a must-ride.