Workcycles was started in 2003 in Amsterdam by Henry Cutler, an American industrial designer, bike enthusiast, and admirer of Dutch cycling. Cutler sees bicycles as a positive force and a large reason Amsterdam feels so pleasant to live in, so he brought his design expertise to bear on bike design challenges. How to make a bike that can carry kids? How to make that same bike more compact? How to get other cargo on a bike that's carrying kids? How to make it durable so it doesn't fall apart under the weight of its duties? How to make it as maintenance-free as possible so owners with jobs, kids, families, and hobbies don't have to add "bike maintenance" to the list of their lives' obligations? These are questions to which Cutler designed answers. We saw the value of Workcycles early on as durable, daily-use, all-weather city and cargo bikes and brought them into the shop's offerings in 2012.